Manager, Media Operations and Ad Tech Manager
Manager, Media Operations and Ad Tech Manager (TEMP)
Location: Newark, NJ – Hybrid or Remote
Duration: 04-Nov-2024 - 01-Aug-2025 plus
W2 Hybrid in Newark, NJ Pay rate - $$86.35/hr.
REMOTE on EST Coast hours - $76.92/hr
Job Description
Looking for a results-oriented manager in its Marketing/Media team. As a member of the Marketing organization, the Operations Manager leads all aspects of Media Operations and Ad Technology to identify improvements, troubleshoot problems, address inefficiencies, leverage data and build audiences. The role will to drive innovative thinking to enable business growth and efficient conversions across our digital ecosystem. He/she will have direct hands on ownership of tools as well as work cross-functionally across Media, Creative, Product and Technology. The role requires a passion for results, a commitment to action, an attitude that anything is possible, and a relentless focus on the customer. The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks. Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that enables learning and literate entertainment.
The position’s most critical duties and functions:
o General Ad Operations and Ad Technology (Adobe AAM, Target, Analytics, Doubleclick, DS3, Kochava, Branch I/O, etc.)
o Experience with Adobe Dynamic Tag Management (DTM) ad tagging across marketplaces (All digital) to track conversions, optimize campaigns and boost return on investment
o Must understand concepts of programmatic media, ad serving, ad serving platforms, ad trafficking process, attribution models based on impression, click
o Requires an understanding of privacy laws and data restrictions such as IDFA, ADID, etc., basic data security policies/strategies, privacy regulations (such as CCPA, CPRA, GDPR, and etc.)
o Understand advertising identity space technologies such as Google customer match, Ramp ID, Trade Desk UUID 2.0, and others, and device identifiers such as IDFA, IDFV, ADID, etc., and knowledge on ATT and SKAd network integrations and reporting.
o Manage MMP day to day operations such as partner configurations, postback setup, tracker creation and QA, traffic verification, data exports, etc.
o Must understand cookie less advertising and cookie consent concepts
o Manage audience creation/management, server to server and API connections such as CAPI, and offline events sharing.
o Analyze and troubleshoot technical issues with ad placement trafficking, campaign delivery, 3rd party reporting discrepancies, site ad tags and creative user flow testing
o DMP tech setup, infrastructure, cross-device targeting/reporting, CDP
o Management of Data Onboarders
o Site troubleshooting
o Deeplinking and DCO concepts
o Develop and oversee quality assurance process to act as main point of contact cross functionally/cross agency to ensure website tags are correctly generating relevant traffic and recording conversions accurately within overall plan
o Manage relationship with external media vendors and other partners in the media ops and ad tech space (i.e. agency, attribution partners, etc.)
o Ability to understand and transform business requirements into actionable tech/product requirements for feature developments
Qualifications
Basic Qualifications
o Bachelor’s degree in Business, Marketing, Engineering or a related field of study
o 5+ years of experience in media, advertising, or marketing (within the mobile space is bonus)
o Experience implementing brand positioning into marcomm and the customer experience
o Experience managing a large budget and forecasting
o Experience in working with external creative agencies and internal design teams
o Strong analytical skills (spreadsheet mastery a must, database experience is a bonus)
o Strong oral and written communication skills
o Established track record of creativity and innovation
o SQL, ETL, knowledge on data transfer via S3, and SFTP
o Experience with network sniffing tools like Charles Proxy, and understanding of network payloads.
o Experience working with/at media agency